This is really interesting…

Study: Calorie count on fast-food menus gives diners pause

“People who used the calorie information available at fast-food chain restaurants in New York City bought 106 fewer calories’ worth of food at lunch than those who didn’t see or use the information, a study shows,” according to the article, “Study: Calorie count on fast-food menus gives diners pause” by Nanci Hellmich, USA Today.

This is why we’ve always believed in sharing our nutritional information. We want our customers to know what they’re eating.

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1 Response so far »

  1. 1

    tonygiov said,

    The same study also found that diners at Subway more than doubled their calorie consumption, due to their $5 Foot-long advertising campaign:

    http://hqnapa.wordpress.com/2009/10/27/wwjd-what-would-jared-do/

    I guess a good deal trumps good nutrition.


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